In its second-quarter earnings report released yesterday, Netflix announced it will expand into gaming.
In the report, Netflix said it will not charge subscribers an extra fee to access its gaming library. At the outset, Netflix will focus on games for smartphones and tablets. That said, the company’s wording in the report gives it wiggle room to expand into console-quality games in the future.
Here is the full statement:
We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.
Netflix didn’t specifically mention which games will be initially available. There’s also no word on how Netflix will deliver the games to subscribers, whether through the main app or a separate app.